Role
Avg Retail
Cheapest Chain
Market Status
Live Supermarket Data
Feb 2026
🇩🇪 Aldi DE €0.99/kg ▼2% 🇩🇪 Lidl DE €1.09/kg ▲1% 🇩🇪 Rewe DE €1.49/kg ▼4% 🇩🇪 Edeka DE €1.79/kg ▲3% 🇫🇷 Lidl FR €1.29/kg ▼1% 🇫🇷 Carrefour €1.79/kg ▲2% 🇫🇷 Leclerc €1.49/kg ▼3% 🇮🇹 Esselunga €1.49/kg ▲5% 🇮🇹 Lidl IT €0.99/kg ▼6% 🇪🇸 Mercadona €0.79/kg ▼8% 🇪🇸 Lidl ES €0.69/kg ▼5% 🇳🇱 Albert Heijn €1.49/kg ▲2% 🇳🇱 Jumbo NL €1.29/kg ▼1% 🇵🇱 Biedronka €0.72/kg ▲3% 🇵🇱 Lidl PL €0.79/kg 🇸🇪 ICA SE €1.98/kg ▲4% 🇧🇪 Colruyt €1.19/kg ▼2% 🇬🇷 Sklavenitis €0.89/kg ▼15% 🌍 World Export Avg $0.999/kg ▲6.6% 🇪🇬 Egypt FOB $0.47/kg ▲7% 🇩🇪 Aldi DE €0.99/kg ▼2% 🇩🇪 Lidl DE €1.09/kg ▲1% 🇩🇪 Rewe DE €1.49/kg ▼4% 🇩🇪 Edeka DE €1.79/kg ▲3% 🇫🇷 Lidl FR €1.29/kg ▼1% 🇫🇷 Carrefour €1.79/kg ▲2% 🇮🇹 Esselunga €1.49/kg ▲5% 🇪🇸 Mercadona €0.79/kg ▼8% 🇳🇱 Albert Heijn €1.49/kg ▲2% 🇵🇱 Biedronka €0.72/kg ▲3% 🇸🇪 ICA SE €1.98/kg ▲4%
Global Market
$5.81B
▼3.3% vs 2023
🌍
EU Import Share
55.7%
of global imports
🇪🇺
Best EU Retail (Discounter)
€0.69/kg
Lidl Spain
🏆
Most Expensive Market
€2.20/kg
Nordic premium chains
📈
EU Price Gap
219%
cheapest → premium
📉
🗺 Interactive Trade Map
Hover countries · click for supermarket breakdown · Sources: EC, Eurostat, Numbeo, FreshPlaza 2024/25
Click a country for supermarket breakdown
📤 Top Exporters to EU
by value 2024
📥 Top EU Importers
by value 2024
⚡ Active Supply Alerts
3 Critical
🔴 Critical
Red Sea / Houthi Attacks
Suez route severely disrupted. Egypt–EU transit +14 days, +$600/container. Most carriers via Cape of Good Hope.
🟡 Climate
Mediterranean Drought 2024-25
Sicily, Calabria, Spain below 5-yr yield averages. Reduced domestic EU supply pressures import dependency.
🔵 Regulatory
Argentina Black Spot Rejections
Citrus black spot quarantine pest. Shipments blocked/destroyed at EU ports. Compliance certification critical.
📊 EU Producer Price Trend
€/100kg · Nov 2024 – Feb 2025
Supermarkets Tracked
62
across 20 EU countries
Lowest Price Found
€0.49/kg
Lidl Spain (promo)
Highest Price Found
€2.99/kg
Organic Nordic chains
Data Updated
Feb 2026
Numbeo, FreshPlaza, EC
🛒 Orange Retail Prices by Supermarket Chain & Country
Standard 1kg · all prices in EUR · Discount = Aldi/Lidl/Biedronka · Premium = Full-service chains · Sources: Numbeo Dec 2025, EC Agriculture, FreshPlaza, Industry reports
Country Chain Type 🏷 Discount 🏪 Standard ⭐ Premium 🌿 Organic Avg Retail vs EU Avg Source
📦 Detailed Chain Breakdown by Country
Click a card for full details · Prices: standard navel orange 1kg unless noted
World Export Price
$999/t
▲6.6%
World Import Price
$894/t
▼7%
EU Producer Avg
€0.73/kg
▼9.2% Sep'24
Farm→Shelf Markup
~200%
avg for imports
🛒 EU Retail Prices by Country
Consumer avg · all chains · 2024/25 · EC + Numbeo Dec 2025
CountryAvg RetailDiscount Chainvs 2023StatusMain Supplier
🇩🇪Germany€1.45/kg€0.99 (Aldi)▲3%OpportunitySpain, S.Africa, Egypt
🇫🇷France€1.60/kg€1.19 (Lidl)▲2%BalancedSpain, Morocco
🇮🇹Italy€1.38/kg€0.99 (Lidl)▲8%SaturatedDomestic, Spain
🇳🇱Netherlands€1.42/kg€0.99 (Aldi)▼20%Hub/ImporterSpain (transit)
🇪🇸Spain€0.79/kg€0.49 (Lidl promo)▼4%SaturatedDomestic
🇵🇱Poland€1.02/kg€0.72 (Biedronka)▲2%OpportunitySpain, Egypt
🇸🇪Sweden€1.92/kg€1.49 (Lidl)▲4%OpportunitySpain, S.Africa
🇩🇰Denmark€1.85/kg€1.39 (Netto)▲3%OpportunitySpain
🇫🇮Finland€1.98/kg€1.49 (Lidl)▲5%OpportunitySpain, Egypt
🇧🇪Belgium€1.55/kg€1.09 (Aldi)BalancedSpain, NL transit
🇦🇹Austria€1.48/kg€0.99 (Hofer)▲1%BalancedSpain, S.Africa
🇬🇷Greece€0.89/kg€0.59 (Lidl)▼28%OversuppliedDomestic
🇵🇹Portugal€1.09/kg€0.79 (Lidl)▲22%GrowingDomestic, Spain
🇨🇿Czechia€1.18/kg€0.79 (Lidl)▲3%OpportunitySpain, Egypt
🇭🇺Hungary€0.98/kg€0.69 (Aldi)▲4%GrowingSpain, Egypt
🇷🇴Romania€0.85/kg€0.59 (Lidl)▲6%GrowingSpain, Egypt, Turkey
🇱🇻Latvia€1.80/kg€1.29 (Lidl)▲3%OpportunitySpain (via NL)
🇮🇪Ireland€1.75/kg€1.19 (Lidl)▲2%OpportunitySpain, S.Africa
📦 Producer / Export Prices
FOB · major exporters · 2024
CountryFOB $/kgVolume ktChangeEU Buyers
🇪🇸Spain$1.041,241▼4.6%DE, FR, NL, PL, UK
🇿🇦South Africa$0.641,232▼18.3%NL, DE, UK, FR
🇪🇬Egypt$0.47718▲7.4%NL, DE, RU, FR
🇺🇸USA$1.49351▼2%DE, UK
🇲🇦Morocco$0.58185▲84.6%FR, ES, DE
🇹🇷Türkiye$0.42210▼52%DE, NL, AT
🇵🇹Portugal$0.8195▲117%DE, FR, UK
🇦🇷Argentina$0.5582▼32%ES, IT
🇨🇳China$0.61145▲106%Limited EU
🇲🇽Mexico$0.78110▲61%Mostly N.America
📉 Price Trend: EU Producers (€/100kg) · 2024/25 Season
Africa→EU Reefer Rate
$4,200
avg / 40ft container
Cape Rerouting Extra
+$600
Red Sea crisis surcharge
Spain → DE (road)
2–3 days
Cheapest route
Reefer Shelf Life
4–8 wks
3–5°C / 85–90% RH
🚢 Key Routes to EU
Cost, time & risk · 2025
⏱ Transit Time vs Cost Matrix
Origin → Rotterdam / Pre & post Red Sea
OriginRouteNormalCurrentCost/40ftRisk
🇪🇸 Spain (Valencia)Road / RoRo3d3d€1,200Very Low
🇲🇦 MoroccoRoRo + Road5d5d€1,800Low
🇪🇬 Egypt (Alexandria)Med+Suez⚠️12d28d$3,800High
🇿🇦 South AfricaCape of GH18d26d$4,400Medium
🇹🇷 TürkiyeBlack Sea/Road8d10d$2,200Medium
🇺🇸 USA (Florida)Atlantic14d14d$3,600Low
🇦🇷 ArgentinaS. Atlantic21d21d$5,200Medium

🌍 Geopolitical & Trade Risks

🔴 CRITICAL – ACTIVE
Red Sea / Houthi Attacks
Ongoing since late 2023. Maersk, MSC, CMA-CGM rerouting via Cape of Good Hope. Egypt–EU: +14 days, +$400–800/container. Supermarkets already reflecting higher import costs in Q1 2025 pricing.
🟡 MODERATE
Russia–Ukraine: Black Sea Tension
Turkey serves as neutral hub for Russian market. Russian orange imports growing +12.5% from Egypt, Morocco. Creates competition for EU-bound volumes from these origins.
🔵 REGULATORY
EU Phytosanitary – Argentina Black Spot
Phyllosticta citricarpa (citrus black spot) rejections. Argentina volumes to EU down 32.4%. Full compliance with EU Reg 2016/2031 required. Impacts Lidl/Aldi sourcing diversification plans.
🔵 TRADE POLICY
EU-Morocco Agreement Uncertainty
CJEU ruling on Western Sahara complicates trade. Morocco grew +84.6% to EU in 2024 but legal status uncertain. Carrefour and Lidl France among most exposed retailers.

🌡 Climate & Production Risks

🔴 HIGH
Southern Europe Drought 2024–25
Sicily & Calabria drought cutting Italian yields. Spanish production below 5-yr average. Discount chains (Lidl/Aldi) facing higher procurement costs for Spanish oranges. Prices at Spanish producers up vs. 5yr avg despite volume drop.
🔴 HIGH
Citrus Greening (HLB) – Florida & Brazil
Florida production down ~90% from 1998 peak. OJ at 50-year low globally. Supermarket orange juice prices surging across EU. Lidl, Aldi, Rewe all raising OJ prices significantly in 2024.
🟡 WATCH
South Africa Water Stress
Western Cape / Limpopo drought risk. SA volumes to EU already -26.5% 2024. Albert Heijn, Lidl NL, Jumbo all reporting tighter South African orange availability.
🟢 OPPORTUNITY
Egypt Production Expansion
Nile Delta expansion + desert irrigation. Exports to EU up 71% vs 5yr avg. Aldi and Lidl exploring direct Egyptian supplier contracts to reduce costs by 15–20% vs Spanish sourcing.
📊 Risk Matrix: Probability × EU Supply Impact
RiskProbabilitySupply ImpactRetail Price ImpactMost Exposed ChainsMitigation
Red Sea EscalationHigh 65%High+15–25%Any chain sourcing Africa/EgyptMorocco, Spain fallback
Spain Drought 2025/26Medium 40%Medium+10–20%Mercadona, Lidl ES, AldiEgypt, Morocco diversify
HLB spread to BrazilLow 15%Low (OJ)+40%+ OJAll OJ processorsLocal sourcing, supplier diversity
EU regulatory tighteningMedium 35%Medium+5–15%Budget retailers, discountersSupplier compliance investment
SA Port BottlenecksMedium 45%Medium+5–10%Albert Heijn, Lidl NLAdvance booking, alt origins
Best Price Gap (DE)
€0.68/kg
Aldi vs premium chain spread
Fastest Growing Origin
Morocco
▲84.6% to EU 2024
Consumer Saving Potential
25–35%
via direct Egypt/Morocco chain
Nordic Premium
+35%
above EU avg retail
🎯 Exporter Market Opportunities
Ranked by attractiveness score
9.2
🇩🇪 Germany Premium
€516M imports. High income. Aldi/Lidl now stocking organic/Fairtrade. Egypt & Portugal fastest growing. Bio segment +22% annually.
8.8
🇸🇪🇫🇮 Nordic Markets
€1.92–1.98/kg avg retail. 100% import dependent. ICA, Coop, K-Market all undersupplied. S.Africa navel variety premium.
8.4
🇵🇱🇨🇿🇭🇺 Central-Eastern EU
Rising middle class. Biedronka, Lidl, Kaufland aggressive expansion. Egypt/Morocco price point fits market. Spain road access 3–5 days.
7.9
🇬🇧 Post-Brexit UK
Imports ▲5.4% in 2024. New trade agreements possible. Lidl, Aldi, Tesco, Sainsbury's all actively sourcing directly. €1.58/kg avg retail.
7.2
🇷🇺 Russia (High Risk)
+12.5% imports 2024. EU sanctions = gap for non-EU exporters. Currency/payment risks high. Not recommended for EU-based operators.
7.5
🏭 EU Processing Sector
OJ at 50-year low. Bulk/processing grade from Egypt, Morocco highly competitive. Dutch and German juice processors actively contracting.
💡 Consumer Value Strategies
How to get best prices to EU consumers
💰 Strategy 1
Egypt Direct → Northern EU Discounters
Egypt FOB $0.47/kg + shipping $0.08 + cold chain $0.06 = ~$0.61/kg landed. At current Aldi/Lidl margin of 40%, retail = €0.88/kg. Currently sold at €1.20–1.45. Direct contracts could save 25–35%.
💰 Strategy 2
Morocco as Med Gateway for Eastern EU
Morocco ▲84.6% to EU 2024. Tanger Med port expansion = capacity. Biedronka/Lidl Poland could price at €0.85/kg retail (vs current €0.99–1.02). Potential 15–20% consumer saving.
🏗 Infrastructure
Rotterdam Hub Optimization
40% of extra-EU citrus transits Netherlands. Albert Heijn, Jumbo & Lidl NL could reduce distribution costs €0.03–0.05/kg by optimizing reefer terminal operations at Rotterdam.
⚠️ Watch
Supermarket Margin Transparency Gap
Farm-gate: €0.47–0.64/kg. Consumer pays €1.40–1.98/kg. Markup 200–320%. Digital price comparison platforms emerging (e.g. idealo.de for groceries). Competitive pressure from discounters helping consumers.
🤖
AI Market Analyst
Powered by Claude · Analyzes live orange trade data · Ask any question about EU orange trade
Cheapest oranges for EU consumers Best EU market for Egypt Red Sea impact on Germany Lidl vs Aldi pricing Morocco → Poland route Why Italy is expensive Spain–Germany price gap analysis Emerging exporter watch list
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📋 Data Sources Used in This Platform
SourceData TypeFrequencyCoverage
European Commission AgricultureProducer pricesMonthlyEU-27
Eurostat COMEXTTrade flowsMonthlyEU-27 + partners
Numbeo (Dec 2025)Supermarket retail pricesUser-reported200+ countries
FreshPlazaWholesale prices, market newsDailyGlobal
USDA FAS EU Citrus AnnualProduction, imports, OJAnnualEU + origins
WorldTopExportsExport values, volumesAnnual100+ countries
IMO / DrewryShipping rates, routesWeeklyGlobal
Fresh-market.infoWholesale market pricesWeeklyPoland, EU
Supermarket leafletsPromotional pricesWeeklyDE, FR, ES, NL
⚠️ Data note: Supermarket prices are based on publicly available sources (Numbeo crowd-sourced Dec 2025, supermarket websites, promotional flyers, industry reports). Prices may vary by region, season, and promotion. For live API access to real-time supermarket prices, dedicated data providers such as PriceRunner, Trolley.co.uk, Idealo, or the Open Food Facts API can be integrated.
🔗 How to Get Real-Time Supermarket Data
🔌 API Option 1
Open Food Facts API (Free)
open.openfoodfacts.org — crowdsourced product database with prices from 180 countries. Covers Lidl, Aldi, Carrefour and more. Free, open-source, JSON API.
🔌 API Option 2
Trolley.co.uk / mySupermarket
UK-focused but expanding EU. Real-time supermarket price comparison. Commercial API available. Covers Tesco, Sainsbury's, Aldi, Lidl.
🔌 API Option 3
PriceRunner / Idealo DE
DE/Nordic grocery price comparison APIs. Covers Rewe, Edeka, Lidl, Aldi. Commercial licensing required. Near-real-time data.
🌐 Official Source
EC Agriculture Market Observatory
agriculture.ec.europa.eu — official EU wholesale and producer prices updated weekly. Free, reliable, EU official data. Best for wholesale benchmarking.